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Introduction
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IntroductionLecture1.1
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What is Google Ads?Lecture1.2
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Where do Google Ads Show Up?Lecture1.3
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Google Ads Formula CalculatorLecture1.4
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Creating and Setting up Google Ads Account
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Creating your first Google Ads AccountLecture2.1
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Understanding the Google Ads Account HierarchyLecture2.2
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Using Your Website Navigational Structure to Structure Your Google Ads CampaignsLecture2.3
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Understanding Network SettingsLecture2.4
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Understanding Location TargetingLecture2.5
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Configuring Location Targeting in Google AdsLecture2.6
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Viewing Location Reports in Google AdsLecture2.7
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Understanding Advanced Location OptionsLecture2.8
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Setting and Configuring LanguagesLecture2.9
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Setting Your Daily Budget and Understanding How Daily Budgets Work in Google AdsLecture2.10
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Finding Your Hourly Reports in the Google Ads InterfaceLecture2.11
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Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid LimitLecture2.12
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Bidding Strategies: Target Search Page LocationLecture2.13
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Bidding Strategies: Target ROASLecture2.14
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Bidding Strategies: Target CPALecture2.15
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Bidding Strategies: Target Outranking ShareLecture2.16
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Bidding Strategies: Maximize ClicksLecture2.17
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Bidding Strategies: Enhanced CPC BiddingLecture2.18
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Bidding Strategies: Manual CPC BiddingLecture2.19
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Campaign Start and End DatesLecture2.20
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Introduction to Dynamic Search Ads!Lecture2.21
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Understanding Sitelink ExtensionsLecture2.22
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Callout ExtensionsLecture2.23
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Call ExtensionsLecture2.24
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Structured Snippet ExtensionsLecture2.25
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App ExtensionsLecture2.26
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Message ExtensionsLecture2.27
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Location ExtensionsLecture2.28
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Promotion ExtensionsLecture2.29
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Price ExtensionsLecture2.30
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Understanding Ad Rotation SettingsLecture2.31
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The Basics of Ad SchedulingLecture2.32
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Understanding the Basics of Device TargetingLecture2.33
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Understanding Campaign URL OptionsLecture2.34
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Structuring Your Ad Groups Like A professional
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Ad Group Structure Basics and OrganizationLecture3.1
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Ad Group Structure IdeasLecture3.2
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Creating Our First Ad Group in Google AdsLecture3.3
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How To Write killer Ads in Google Ads!
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The Anatomy of Google Text AdsLecture4.1
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Compliance in Google Text AdsLecture4.2
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Manual ReviewLecture4.3
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Best Practices for Successful Text AdsLecture4.4
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Creating Our First Ad in Google AdsLecture4.5
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Billing Setup
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Keywords in Depth
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Keyword BasicsLecture6.1
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Keyword ResearchLecture6.2
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The Basics of Keyword PlanningLecture6.3
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Keyword OrganizationLecture6.4
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Understanding Keyword Match TypesLecture6.5
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Keyword Match Types: Broad MatchLecture6.6
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Keyword Match Types: Broad Match ModifiedLecture6.7
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Keyword Match Types: Phrase MatchLecture6.8
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Keyword Match Types: Exact MatchLecture6.9
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Keyword Match Types: Negative MatchLecture6.10
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Using the Search Term Report to Find Negative Keywords Part 1Lecture6.11
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Using the Search Term Report to Find Negative Keywords Part 2Lecture6.12
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Understanding Negative Keyword ListsLecture6.13
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Traffic Sculpting: Negative Keywords at the Ad Group LevelLecture6.14
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Adding Negative Keywords at The Ad Group LevelLecture6.15
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Traffic Sculpting Using OPTMYZRLecture6.16
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Keyword Research: Google Suggestions, Google Related Searches and AutocompleteLecture6.17
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Using Additional Research Tools to Get Negative Keyword IdeasLecture6.18
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Keyword Research: Using the Google Keyword Planner 1Lecture6.19
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Keyword Research: Using the Google Keyword Planner 2Lecture6.20
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Keyword Research: Downloading Keyword Ideas from the Google Keyword PlannerLecture6.21
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Keyword Planning: The 6 Main Ways People Communicate With Search EnginesLecture6.22
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Keyword Planning: Understanding the Buyer FunnelLecture6.23
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Keyword Planning: What Keywords Can Teach Us About Buying IntentLecture6.24
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Keyword Planning: Using SEM Rush to Get Volume and Cost EstimatesLecture6.25
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Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your CompetitorsLecture6.26
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Keyword Planning: Using Google Keyword Planner to Get Volume & Cost EstimatesLecture6.27
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Keyword Organization: Getting Keywords Into Excel & Understanding Keyword ThemesLecture6.28
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Keyword Organization: Formatting Keywords in ExcelLecture6.29
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Keyword Organization: Using Pivot Tables to Visualize Your Campaign StructureLecture6.30
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Keyword Organization: Using Mergewords to Generate Keyword ListsLecture6.31
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Keyword Bidding Basics: Setting Your Initial Max CPC BidsLecture6.32
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Account Structure
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Adwords Auction
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Adwords AuctionLecture8.1
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Understanding Quality Score: Click Through Rate And Ad RelevancyLecture8.2
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Understanding Quality Score: Landing Page QualityLecture8.3
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Understanding Ad Rank and How It Is CalculatedLecture8.4
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When You Could Ignore Low Quality Scores (and when you can’t!)Lecture8.5
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Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)Lecture8.6
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Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)Lecture8.7
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Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)Lecture8.8
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Expending And Refining Campaigns
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Adwords dashboardLecture9.1
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How To Edit, Pause And Enable Keywords, Ad Groups and CampaignsLecture9.2
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Editing The Essential Campaign SettingsLecture9.3
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How To Create New Campaigns That Will Improve Your ResultsLecture9.4
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How ToUse Your Website To Make The Best Campaigns PossibleLecture9.5
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How To Set Up Powerful Custom Schedules For Your CampaignsLecture9.6
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Understanding Bid Adjustments And Using Them To Enhance Your Custom SchedulesLecture9.7
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Negative Keywords
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Multiple Ad Extensions
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Ad ExtensionsLecture11.1
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The Benefits Of Using Ad ExtensionsLecture11.2
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Different Types Of Ad Extensions and Best PracticesLecture11.3
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Adding Sitelink ExtensionsLecture11.4
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Configuring Your Sitelink Extensions For The Best ResultsLecture11.5
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Adding Callout Extensions And Phone ExtensionsLecture11.6
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Remarketing
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5 Primary Forms of RemarketingLecture12.1
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Realizing The Benefits And Importance Of RemarketingLecture12.2
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How To Create And Add Your Remarketing TagLecture12.3
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Creating Your First Remarketing AudienceLecture12.4
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Configuring Your Remarketing Campaign SettingsLecture12.5
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Conversion Tracking
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Basics of Conversion TrackingLecture13.1
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The Different Conversion ActionsLecture13.2
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Setting Up Conversion Tracking For Form SubmissionsLecture13.3
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Generating And Installing Your Conversion Tracking TagLecture13.4
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Phone call TrackingLecture13.5
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Setting Up Phone Call Tracking And Understanding How To Analyze Conversion DataLecture13.6
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Profitable Bidding Strategies
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ROI vs. ROAS DistinctionLecture14.1
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Calculation of ROI and ROASLecture14.2
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Calculating Max CPC Bids From Your Conversion Rate And Conversion ValueLecture14.3
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Calculating Profitable Keyword Bids Based On Revenue Per ClickLecture14.4
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Adwords Script
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What are Adwords Script?Lecture15.1
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Bidding To Average Position AdWords Script Part 1Lecture15.2
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Bidding To Average Position AdWords Script Part 2Lecture15.3
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Conclusion
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