Ultimate Google Ads
Free
What you’ll learn
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Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
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Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
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Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
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Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
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Advertise Your Products And Services Online Effectively
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Monetize The More Than 6 Billion Daily Searches On Google
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Boost Traffic and Increase Sales to Your Website
For customized courses contact the administrator.
To book a trial course follow the link
Course Features
- Lectures 129
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 1
- Certificate No
- Assessments Yes
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Introduction
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Creating and Setting up Google Ads Account
- Creating your first Google Ads Account
- Understanding the Google Ads Account Hierarchy
- Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
- Understanding Network Settings
- Understanding Location Targeting
- Configuring Location Targeting in Google Ads
- Viewing Location Reports in Google Ads
- Understanding Advanced Location Options
- Setting and Configuring Languages
- Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
- Finding Your Hourly Reports in the Google Ads Interface
- Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
- Bidding Strategies: Target Search Page Location
- Bidding Strategies: Target ROAS
- Bidding Strategies: Target CPA
- Bidding Strategies: Target Outranking Share
- Bidding Strategies: Maximize Clicks
- Bidding Strategies: Enhanced CPC Bidding
- Bidding Strategies: Manual CPC Bidding
- Campaign Start and End Dates
- Introduction to Dynamic Search Ads!
- Understanding Sitelink Extensions
- Callout Extensions
- Call Extensions
- Structured Snippet Extensions
- App Extensions
- Message Extensions
- Location Extensions
- Promotion Extensions
- Price Extensions
- Understanding Ad Rotation Settings
- The Basics of Ad Scheduling
- Understanding the Basics of Device Targeting
- Understanding Campaign URL Options
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Structuring Your Ad Groups Like A professional
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How To Write killer Ads in Google Ads!
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Billing Setup
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Keywords in Depth
- Keyword Basics
- Keyword Research
- The Basics of Keyword Planning
- Keyword Organization
- Understanding Keyword Match Types
- Keyword Match Types: Broad Match
- Keyword Match Types: Broad Match Modified
- Keyword Match Types: Phrase Match
- Keyword Match Types: Exact Match
- Keyword Match Types: Negative Match
- Using the Search Term Report to Find Negative Keywords Part 1
- Using the Search Term Report to Find Negative Keywords Part 2
- Understanding Negative Keyword Lists
- Traffic Sculpting: Negative Keywords at the Ad Group Level
- Adding Negative Keywords at The Ad Group Level
- Traffic Sculpting Using OPTMYZR
- Keyword Research: Google Suggestions, Google Related Searches and Autocomplete
- Using Additional Research Tools to Get Negative Keyword Ideas
- Keyword Research: Using the Google Keyword Planner 1
- Keyword Research: Using the Google Keyword Planner 2
- Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner
- Keyword Planning: The 6 Main Ways People Communicate With Search Engines
- Keyword Planning: Understanding the Buyer Funnel
- Keyword Planning: What Keywords Can Teach Us About Buying Intent
- Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates
- Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors
- Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
- Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes
- Keyword Organization: Formatting Keywords in Excel
- Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure
- Keyword Organization: Using Mergewords to Generate Keyword Lists
- Keyword Bidding Basics: Setting Your Initial Max CPC Bids
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Account Structure
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Adwords Auction
- Adwords Auction
- Understanding Quality Score: Click Through Rate And Ad Relevancy
- Understanding Quality Score: Landing Page Quality
- Understanding Ad Rank and How It Is Calculated
- When You Could Ignore Low Quality Scores (and when you can’t!)
- Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
- Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
- Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)
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Expending And Refining Campaigns
- Adwords dashboard
- How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
- Editing The Essential Campaign Settings
- How To Create New Campaigns That Will Improve Your Results
- How ToUse Your Website To Make The Best Campaigns Possible
- How To Set Up Powerful Custom Schedules For Your Campaigns
- Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
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Negative Keywords
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Multiple Ad Extensions
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Remarketing
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Conversion Tracking
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Profitable Bidding Strategies
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Adwords Script
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Conclusion
